Founded in 1994 LOFTA is the first Refractive Surgery clinic in the West of the Country, in this clinic was trained in correcting myopia, astigmatism and hyperopia with laser, Training the majority of the ophthalmologists in Mexico, the US, Europe, central and South America. With an experience of over 60,000 Lasik surgeries.
Our graphical approach takes inspiration from key clinical process, which is the Lasik operation, conceptualizing cleanly process the transaction on its graphic identifier. renew spaces and made a welcoming environment for ophthalmologists who used the clinic to care for their patients. Advertising was presented by photo-arts, linking an average of 37 images for a single, generating impressive and sophisticated images, covering customer needs an elite and efficient service.
Barbierattoo is a barbershop dedicated to caring for gentlemen, offering key services like haircut and tattoos. The guiding concept of the project was back on the style of the high class barber forties in Mexico . We made history Barbierattoo family to give a background to the new customers and thus generate confidence in the service . The logo shows a simplified services , complemented by original typeface specially made for our client. The cut mold stationery show in the abstract form of a razor . Creating an aesthetic, fine and simple environment for the graphic identity .
Campaign Marinela USA products, the work process was long and a fun experience with splashes, the challenge was to link each of the fluids with the idea of the agency, as a result bringing these handcrafted images.
Art Direction: Memela
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