ANTIGUO
ANTIGUO The A MÍ MANERA (My Way) campaign, makes reference to the free spirit and charismatic ways owned by Antiguo de Herradura, we do it our way by being firm to our convictions and daring to be different, we are confident with our decisions and what we want with our objectives, cherishing the past and building the future, The main goal of this project was to communicate the premiumness of the brand, being the latter the most expensive of them all, we brought the red background that has been used to preserve continuity. To fulfill our objective we also added the logo’s ribbon, a landmark of excellence, to the distinctive craft of making Tequila, It’s the finishing line that we gladly cross, reaching our planned destiny. The typographic selection is TYMMONS NY for its great presence in the vertical justification.
